On gender neutral t-shirts and #100DaysofMay

On gender neutral t-shirts and #100DaysofMay

Interesting things arrive in your in-box when you’re a blogger on gender issues. In recent weeks,  these have included an infogram looking at female board members in some of America’s largest companies, an invitation to discuss the issues surrounding the UK gender pay gap  on American TV* and a link to a new website which markets gender neutral t-shirts with feminist, LGBTQ+ friendly, strong and thought provoking slogans.

No less a publication than the Wall Street Journal has recently written about the growth of gender neutral apparel, so I think that Zealo Apparel founder Josie is really onto something here.

She told me that she set up the range in part due to her frustration in finding lots of things, but specifically clothing, to be so highly gendered:

“My aim is to create a shopping experience as gender-neutral as possible so that people can choose products based on what they like and not whether it comes under “women’s” or “men’s”.” 

Zealo Cinnamon Rolls not Gender RolesEveryone who knows me IRL knows how much I love cinnamon, even to the point of carrying a tub of it in my handbag for 24/7 sprinkling opportunities,  so of course I particularly love this shirt >>>

Here’s a direct link to the feminist collection and Josie has kindly offered blog readers 10% off your order with code THEGENDERBLOG – so do check it out.

(*Due to timing issues, this didn’t happen,  but I appreciated the offer to momentarily be big in Kansas via NBC affiliate KSHB-TV. Perhaps another time.)

* * *

90360017_mayfeminist.jpgStill on the subject of t-shirts … here’s a reminder that,  back in the day, new Prime Minister Theresa May donned one of the Fawcett Society’s “This is what a feminist looks like” shirts in order to add her voice and support to the cause. Only time will tell if  she’s still holding fast to that promise,  but so far I’ve liked her reference to the gender pay gap on the steps of 10 Downing Street as she took over the reins of power – and her snappy retort at Prime Minister’s Question Time last week when being quizzed what her party had done for women (“It makes us Prime Minister!”) is undeniably true.

The Women’s Equality Party intend to hold the new PM’s feet to the fire and have launched a new campaign called #100daysofMay, in which they have set “six achievable goals for Theresa May to commit to by the end of her 100th day in office.”

They are asking her to show her commitment to gender equality by actioning these six goals, saying that “WE think the Prime Minister should commit to making all these changes by 22 October – her 100th day in Number 10.”

  1. Introduce compulsory sex and relationships education in all schools
  2. Guarantee sustainable funding for specialist services that tackle violence against women
  3. Invest in free universal childcare
  4. End the detention of people seeking asylum
  5. Ratify the Istanbul Convention to protect women from violence and abuse
  6. Commit to 50:50 representation in Parliament

More details on the campaign are available at the WE website. I fear Mrs. May may be otherwise engaged with matters Brexit and ISIS shaped between now and October,  but let’s see.

 

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One thought on “On gender neutral t-shirts and #100DaysofMay

  1. Greetings! I am so happy to search and find this post! My name is Zuri, 28, female (she/her pronouns), and I am the designer of theF0LD. I have a business start-up with a similar message as the above post! I am trying to take gender out of clothing. I have developed unique sizing charts and clothing that I call gender-free and hand sew. I also have a few lines of screen printed items and embroidered hats about gender. I just created a political response to the current political climate called, “The Future is Non-Binary,” that is really taking off (https://thef0ld.com/collections/thewe-line/political).

    I would love it if you checked it out!

    Zuri
    theF0LD.com

    Like

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