Ellen DeGeneres’ new GapKids line blows away gender stereotypes

Ellen DeGeneres’ new GapKids line blows away gender stereotypes

Love this story – it has all my favourite ingredients: authenticity, blowing away gender stereotypes, clothes and Ellen. Best line:

“The clothing collection and accompanying ad campaign “encourages girls everywhere to be themselves, do what makes them happy and take pride in who they are,” according to a statement by GapKids.”

Hope we get this range in the UK.

Fortune

“Be you.”

Ellen DeGeneres breathed new life into that old cliche at Sunday night’s Teen Choice Awards, telling her fans to be proud of their individuality. “I want to make sure that everyone knows that what makes you different right now, makes you stand out later in life,” she said. “So you should be proud of being different, you should be proud of who you are.”

DeGeneres has long been a proponent of embracing your true self—from being one of the first big celebrities to come out as gay, to infusing her unique, goofy spirit into the Ellen Show, to launching a lifestyle brand that sells clothes that mirror her own “non-gender-specific” style.

Today, DeGeneres rolled out her latest individuality-touting endeavor, GapKids x ED, a collaboration between DeGeneres’ ED line and the Gap. The clothing collection and accompanying ad campaign “encourages girls everywhere to be themselves, do what…

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