An alternative approach to 21st century networking

An alternative approach to 21st century networking

(c) Aquitude

From my new article on networking 2.0,  published today in TheGlassHammer:

“I haven’t got time for networking”, one senior woman from a major City of London investment bank told me recently.

“All that standing around in rooms full of complete strangers,  drinking either bad wine at the end of a long day,  or bad coffee and stale croissants at the start of another day – no thanks. It’s so unstructured and unfocused,  and such a bad use of my time.  I’m sure there probably ARE useful and interesting people at some of these events – but how on earth do you find them in a packed room,  and what use might we be to each other?”

Other women told a similar tale,  with one commenting that she had now stopped going along to organised “group meet ups”,  as she found that she either knew no-one,  or would see a familiar face in the crowd and then “cling to that person for the whole evening,  thus negating the idea of meeting new people!”

In response to this changing mindset – and independently of each other – two London based women have begun to evolve a more nuanced, “networking 2.0” framework,  which delivers the benefits of what we might perhaps call “old school” networking – expanding your contacts, sharing connections and skills – but which also uses technology and social media interfaces.

Read on here …


3 thoughts on “An alternative approach to 21st century networking

  1. I commented on the Glass Hammer but I wanted to add my thanks here -it’s a relief to know that other women not only struggle w/ networking but are working to ‘fix it’ — Just wish some of these opportunities were here in the U.S. suburbs!


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