Harnessing IT to create better businesses for female entrepreneurs

Harnessing IT to create better businesses for female entrepreneurs

Earlier in the summer,  I wrote about the Cherie Blair Foundation for Women and how I am supporting them with a number of their projects – particularly those focused on working with women in India.

They have now made the official announcement about this year’s Women Mean Business conference,  which will take place in Mumbai on December 8th. The conference will centre on the power of information and communication technologies as tools for women to start and expand their businesses;  there will be a particular focus around mobile services, web-based technology, technological learning such as e-mentoring, and social media for business.

I’ve been finding it so interesting to be in touch with my many fabulous Indian friends and contacts,  who have all been very helpful in suggesting speakers and conference participants,  as well as updating me on how social media tools such as LinkedIn and Twitter are now being used in India.

You can see from this advertisement for a housing finance scheme aimed exclusively at women that using text based technology to target particular demographics is already very popular in India – and I’m looking forward to learning more about, for example, how increased access to mobile phones can benefit fledgling female entrepreneurs.

For programme updates or to register your interest, please visit: www.cbfwconference.org

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