A survey for 21st century female entrepreneurs

A survey for 21st century female entrepreneurs

Last week, I wrote about  this year’s Women in Banking and Finance (WIBF) awards.

And at last year’s awards, three fabulous things happened to me.

I arrived knowing nobody bar the Chair, Christine Lawrence,  and found myself at a mixed table of assorted women,  all of whom were there, in much the same way as at a wedding (“bride or groom?”)  because we weren’t affiliated with one of the big banks who’d bought a table of ten.

My three great things were as follows:

On my right, I was seated next to Pauline Crawford of Corporate Heart: a magical, energising, powerhouse of a woman, who has since become a great friend and a true inspiration to me.

On my left I met Christina Ioannidis of Aquitude and we immediately established that we knew some people in common; she admired my shoes,  I admired her necklace and,  as women do,  we bonded.

My third great thing was that,  at Pauline’s urging,  everyone at the table bought raffle tickets in support of WIBF’s chosen charity – and both Pauline and I won!   Pauline won a three course dinner (with wine) for six people at a five star hotel and I won a designer dress from No. 35 – a dress which I have since worn all over the world and which never ever fails to generate wonderful compliments whenever it has an outing.

Pauline and Christina were both at this year’s event,  and nobody at my table won a raffle prize, unfortunately. But Christina reminded us that she is running a brief survey via her website, aimed at understanding more about what compels 21st century women to set up their own businesses;  if you’d like to take part,  please follow the link here:


– and I’ll cover the findings later this year once available.

And,  if you’d like to follow Christina and Pauline on Twitter,  you can do so by clicking on their names.


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